Adventures in moviegoing 2: SF in ‘78
Above: front and back of a Strand schedule from 1978 (click to enlarge)
I don’t believe anyone who came of age with cable TV or home video can appreciate this brand of powerhouse programming. Back in the day we had to make due with commercial interruptions during movies broadcast on TVs with thirteen stations and rabbit ears, hopelessly oblivious of widescreen vs. pan-and-scan. The powers that be conditioned us with cropped CinemaScope images and heavily cut prints.
The Strand represented the tail-end of the revival houses and art theatres that flourished during the decade, and the knowledgeable billing provided an instant education in cinema. Unemployed and in the throes of my formative film years, I spent many, many days at the Strand (check out the early bird admission), in the front row of the balcony, absorbing every 35mm frame as it flickered by.
If anyone wants to see more of these schedules, let me know and I’ll scan what I have.